You only see the final design. You see the logo, the website, or the social media post. What you don’t always see is the thinking and strategy behind these good designs. Design is not just about making things look nice. Good design solves problems and helps shape how people see your business. It builds trust. It influences buying decisions.
A Pretty Design isn’t Always a Good Design
There is a version of this conversation that happens a lot, usually after a critique. A piece of work may look great, the colours are on point, the typography is clean, the layout is balanced, and the work looks objectively great; it's...
So you want to become a Designer?
A Photoshop or Illustrator course will not make you a better Graphic Designer; yes, it will teach you how to use the software that industry Graphic Designers use but the software is not the problem. The principles are. Design tools are just...
What Do Graphic Designers Even Do?
If you've ever told someone you want to be a graphic designer and gotten a blank stare in return, or worse, "Oh, so you want to make logos?" this one is for you. Graphic design is one of the most misunderstood creative...
Guide to Naming Your Brand or Business
When starting a new business or rebranding an existing one, choosing the right name is a crucial step that can significantly impact the success of your brand. Your brand name is a fundamental part of your brand identity. It’s how your audience...
200 View Jail: Why No One is Buying
The Difference Between Advertising and Marketing (And Why It Matters for Small Businesses) If people are seeing your product but not buying it, you have a marketing issue. If no one is seeing your product, you have an advertising issue. Advertising gets...
How to Build a Community
Community Is the Foundation of a Great Brand Trust, reliability, and a shared purpose are the building blocks of any lasting community. They're also the same foundations that underpin the success and longevity of a great brand. Think of that one business...
