About the Project
Lynae’s Fashion had built a strong reputation as a go to brand for crochet products. As the business grew, the owner was ready to expand while keeping the heart of the brand intact. This evolution led to the creation of Lynae’s Fibres, a refreshed identity that reflects a growing family, new direction, and deeper story, while still feeling familiar to their existing customer base.
The Goal
The goal was to evolve the brand without losing its essence. This meant redesigning the logo in a way that feels fresh yet recognisable, maintaining the original colour palette at the client’s request, and introducing a visual identity that better tells the story behind the brand.
The Results
The final outcome included a redesigned logo featuring an icon of a woman holding her two children, symbolising the story and heart behind the business. A mini brand guideline was created to outline the logo usage and brand colours, along with new business cards and a refreshed social media assets. Together, these elements give Lynae’s Fibres a fresh but familiar look that supports the brand’s growth while honouring its roots.
