About the Project
This project focused on creating a consistent stream of clean, modern designs for an auto dealership in need of stronger visual consistency. From ongoing graphic design support to web design improvements, the goal was to establish a cohesive look that feels polished, professional, and easy to recognise, while supporting the dealership’s marketing efforts and day to day promotions.
The Goal
The brand already had established marketing materials, printed assets, and a loyal audience, so the goal was to refine the existing branding without losing its essence. Elements such as the bold shades of red, and the light and deep blues used in the logo and signage were already recognisable.
The Results
The results were a collection of graphics with consistent design and clear messaging, creating a more unified and recognisable brand presence. Alongside this, a new website was designed to match the updated branding, resulting in a cohesive visual experience across all platforms.
