You only see the final design. You see the logo, the website, or the social media post. What you don’t always see is the thinking and strategy behind these good designs. Design is not just about making things look nice. Good design solves problems and helps shape how people see your business. It builds trust. It influences buying decisions.
I write these blogs to help business owners to understand this so they can make stronger decisions for their brands. My goal is to show you that design is a business tool. It supports your growth. It strengthens your brand. And when done correctly, it helps you increase sales.
Good design is not just about appearance. It has a clear purpose.
Guide to Naming Your Brand or Business
When starting a new business or rebranding an existing one, choosing the right name is a crucial step that can significantly impact the success of your brand. Your brand name isn’t just a label—it’s a fundamental part of your brand identity. It’s...
200 View Jail: Why No One is Buying
Here’s the quick answer: If people are seeing your product but not buying it — you have a marketing issue.If no one is seeing your product at all — you have an advertising issue. Think of it this way:Advertising gets your product...
How to Build a Community
Trust, reliability, and a shared purpose — these are the building blocks of any lasting community. They’re also the same foundations that underpin the success and longevity of a great brand. Think of that one business in your neighbourhood that everyone knows,...
Craft A Brand People Crave: The Powerful Secret is Trust
When it comes to getting people to buy from your brand, it all boils down to one thing: TRUST. People are more likely to give their money to brands that they feel confident in. And the way to building that trust is branding....
How Businesses Lose Customers
When I started my design business, my main motto was simple: treat my clients the way I’d like to be treated. Not everyone will experience what it’s like to be a business owner or work in customer service, but everyone, at some...
Starting a Business: A Beginner’s Guide to Branding
Starting a business is exciting, but let’s be honest—it can also be overwhelming. One of the most important things you need to focus on is branding. Your brand isn’t just about having a nice-looking logo; it’s about creating an identity that connects with...
