About the Project
Woodland’s Colour Run was a vibrant 5K event where participants were splashed with colourful powder as they crossed the finish line, creating a joyful celebration of community, movement, and fun. As the event’s graphic designer, I developed a range of visuals that captured the high energy atmosphere while maintaining a cohesive and recognisable look across all touchpoints.
The Goal
The goal was to create a bold and playful visual identity that reflected the excitement of the event, attracted participants, and felt consistent across both digital and printed materials. The designs needed to be eye catching, easy to understand, and flexible enough to work across multiple formats.
The Results
The final outcome was a collection of vibrant promotional graphics, event signage, and supporting materials that worked together as a unified system. The visuals successfully communicated the spirit of the Colour Run, strengthened event recognition, and helped create an immersive experience from promotion through to race day.
