About the Project
SOCA Heart Project was a 5K and 10K walk and run event held in September in recognition of Cardiovascular Awareness Month. The initiative aimed to promote heart health while bringing the community together through movement and shared purpose. I was responsible for leading the social media marketing and strengthening overall brand awareness for the event.
The Goal
The goal was to create engaging and informative content that encouraged participation and maintained a consistent visual presence throughout the campaign period. The branding needed to feel energetic, community focused, and aligned with the health centered mission of the event.
The Results
The final outcome was a cohesive stream of social media content supported by branded banners and flyers used throughout the campaign. The consistent visuals and messaging helped build recognition, increase engagement, and support the overall visibility and impact of the SOCA Heart Project.
